Universal Music - Globe Studios

Role - Creative Director | Executive Producer

Overview -

At Globe Studios, Universal Music’s in-house content division, I saw the opportunity for a rights-holder to go far beyond traditional promo and build a studio that could create original IP, premium music storytelling and commercially ambitious multi-platform formats. During my tenure, I helped build Globe into one of the fastest-growing creative studios in the UK, significantly expanding the team, the slate and the studio’s creative output across broadcast, digital, branded and live content.

Working closely with front line Universal labels and the wider label network, artists, managers, commissioners, broadcasters, platforms and brand partners, I developed and executive produced a wide-ranging slate that moved fluidly across short, mid and long-form storytelling. That included everything from original discovery formats and youth entertainment to premium documentaries, major live performance films, artist-led specials, branded campaigns and social-first content.

The Studio -

Globe was built around the vision that a music company could become a true content creator in its own right, developing original formats, activating archive, opening up artist access and creating premium projects for both broadcast and digital audiences. I worked closely with talent and management to develop ideas and formats, partnered with brands to create culturally credible creative solutions, and commissioned directly into channels while also collaborating across international teams and territories.

The studio operated across the full spectrum of music and entertainment storytelling: documentaries including Queen: Days of Our Lives, Professor Green: Suicide and Me, The Who: Quadrophenia and Paul Weller: Into Tomorrow; live and performance films with artists including George Michael, Metallica, Ennio Morricone, Kacey Musgrave, Snow Patrol, Girls Aloud, Catfish & the Bottlemen, Jessie J and 5 Seconds of Summer; branded content and music partnerships for Red Bull, SEAT, Samsung, Beats, B&O, American Airlines, EA Sports and Motorola; and entertainment and factual programming for broadcasters including BBC, ITV, Channel 4, E4, T4 and ITV2.

Alongside premium programming, I also worked closely with artists and labels on platform strategy, social content and the wider content ecosystem around releases, helping develop ideas that could live across broadcast, digital and artist-owned channels in ways that felt joined-up, audience-aware and commercially smart.

Selected Output -

Original Formats & Music Discovery:

  • Launched (Ch4)

  • Future Sounds (Ch4)

  • On Track (Ch4)

  • Debutants (Ch4)

Storytelling & Documentaries:

  • Queen ‘Days of Our Lives’ (BBC2)

  • The Who ‘Quadrophenia (Can You See the Real Me?) (BBC4)

  • Professor Green ‘Suicide & Me’ (BBC1|3)

  • Paul Weller ‘Into Tomorrow’ (BBC2)

  • Girls Aloud ‘Ten Years at the Top’ (ITV1)

  • Elton John ‘Me Myself & I’ (ITV1)

  • The Carpenters ‘Only Yesterday’ (BBC1)

  • Abba ‘The Nations Favourite’ (ITV1)

  • Take That ‘Look Back, Don’t Stare’ (ITV1) Broadcast Edit

  • The Shires ‘New Country’ (BBC4)


Branded Content & Partnerships:

  • Red Rull

  • World Wildlife Fund

  • Vans

  • SEAT

  • Samsung

  • Beats

  • American Airlines

  • EA Sports

  • Motorola

  • Carling

  • Bang & Olufsen 

Broadcast Formats - Universal Lead

  • The Voice (BBC & ITV1)

  • Pop Stars (ITV1)

  • PopStars the Rivals (ITV1)

  • Fame Academy (BBC1)

Live Performance & Multi-Cam:

  • George Michael - ‘Opera Palais Garnier’ Broadcast Cut

  • Show Patrol - ‘Somerset House’ & ‘Live at Eden Project’

  • Scissor Sisters - ‘We are Scissor Sisters and So are You’ &  ‘Hurrah, a Year of Ta-Dah’ 

  • Ennio Morricone - Abbey Road ‘Hateful Eight’ 

  • Jessie J ‘Alive at the O2’

  • Kacey Musgraves 'Country & Western Rhinestone Revue liev at the Albert Hall’

  • Passenger ‘Live at Hammersmith Apollo’

  • Catfish & the Bottlemen ‘Brighton Dome’

  • Girls Aloud O2 ‘What Will the Neighbours Say’, Tangled Up’ live at Wembley Arena’, ‘The Greatest Hits Live’ & ‘Out of Control live at the O2’

  • 5 Seconds of Summer ‘Live at Wembley’

  • Take That - ‘Present the Circus’ Wembley Stadium

  • Take That - ‘The Ultimate Tour’ Manchester 

  • Take That ‘Progress Live’ Wembley Stadium 

  • Boyzone ‘Live in Manchester’

  • The Saturdays ‘Live at Hammersmith Apollo’


Broadcast & Entertainment:

  • The Passions of Girls Aloud (ITV2)

  • Girls Aloud Off the Record (E4)

  • Pop Star to Opera Star (ITV1)

  • The Saturday's ‘What Goes on Tour’ (Ch4)

  • Take That ‘Come to Town’ (ITV1)

  • Audience With Take That, Lionel Richie (ITV1)

  • Justin Bieber Christmas (ITV1)

  • Mcfly’s House (ITV1)

  • Girls Aloud 10 - (ITV1) 

  • Celebrating the Carpenters (ITV1)

  • A Night in With Cheryl Cole (ITV1)

  • Tribute to Stephen Gately (BBC1)

  • One Night Only ‘Scissors Sisters, Pixie Lott & Ne-Yo 

  • Louis & Kian’s ‘Next Big Thing’ (ITV2)

  • On the Edge ‘ITV2)


Impact -

  • Built Globe into one of the fastest-growing creative studios in the UK

  • Expanded the team, slate and creative output across multiple formats and platforms

  • Built Globe into a top 10 UK studio with £5m+ turnover

  • Created and delivered premium music content across broadcast, digital, social, branded and live

  • Award-winning output across documentaries, branded entertainment and music programming, including

  • Emmy nomination — Queen: Days of Our Live

  • Rose d’Or nomination — Queen: Days of Our Lives, Take That: Come to Town

  • Music Week Award winner — Launched at Red Bull Studios

  • Music Week Award winner — On Track with SEAT

  • Music Week Award winner — Samsung / Years & Years VR

  • UK Music Video Awards nomination — Catfish & the Bottlemen live at Brighton Dome