Platforms & Broadcast
Overview & Featured Projects
A body of work spanning entertainment, factual entertainment and music-led prime time entertainment specials, built around growing the slate, securing strong co-production partnerships and developing ideas that could travel across platforms and audiences. Working with partners including ITV Studios, Shine and NBCUniversal, I helped create output deals that expanded the range of projects we could deliver, from mainstream entertainment formats to talent-led passion projects with strong editorial and cultural appeal.
Across that work, we created programming for all the major UK broadcasters, including the BBC, ITV, Channel 4, E4, Channel 5 and Sky, while also building relationships with international broadcasters and platforms including Showtime, Amazon and Netflix. The result was a broader, more ambitious slate that combined scale, audience reach and strong talent relationships across multiple genres and formats.
The Passions of Girls Aloud
Role - Executive Producer for Globe
Commission - ITV2 - 4 × 60’ series
Overview -
A four-part ITV2 series following Girls Aloud, then Britain’s biggest girl group, as the members stepped outside the band to pursue personal ambitions and passions beyond music. Built as a talent-led factual format, the series combined access, aspiration and entertainment to show a more intimate, ambitious and human side of a major pop act at the height of its success.
Format -
Each episode focused on a different member pursuing a long-held ambition: Cheryl explored street dance in Los Angeles and Compton, Sarah trained in polo in the UK and Argentina, Kimberley pursued musical theatre through Les Misérables, and Nicola developed her own make-up line for fair skin. The format worked by pairing strong access with clear personal jeopardy and transformation, giving each episode its own world while keeping the wider series rooted in the popularity and chemistry of the group.
Rather than treating the band purely as pop stars, the series positioned them as ambitious young women with distinct identities, creating a format that felt part factual entertainment, part talent development and part artist access. Cheryl’s episode, in particular, led into her appearance in will.i.am’s “Heartbreaker” video, showing how the format could connect directly with wider music culture.
Impact -
Built around one of the UK’s most successful pop groups at the height of their popularity.
Combined artist access with talent-led factual storytelling across four distinct personal journeys.
Helped extend the Girls Aloud story beyond music into broader entertainment and personality-led television
Pop Star to Opera Star
Role - Executive Producer for Globe
Commission - ITV1
Overview -
A large-scale studio based ITV1 entertainment format that brought pop talent into the world of opera, combining mainstream audience appeal with musical ambition, high production values and premium talent. Built as a broad-reach primetime series, Popstar to Operastar paired renowned music artists with operatic training and performance, turning artistic challenge and transformation into compelling event television.
Format -
The strength of the format was in turning opera, a world rarely associated with ITV1 primetime, into something broad, emotional and entertaining without losing its sense of craft. With contestants stepping into a genuinely demanding musical discipline, and figures such as Katherine Jenkins, Rolando Villazón and Meat Loaf bringing authority and personality to the show, the series managed to bridge mainstream entertainment and serious musical performance in a way that felt fresh and ambitious.
Across its two ITV1 runs, contestants included Alex James (Blur), Danny Jones (McFly), Andy Bell (Erasure), Vanessa White (The Saturdays), and Claire Richards (Steps), giving the show a strong mix of recognisable music personalities from across pop culture.
Impact -
Ran for two ITV1 series
6 prime time ep’s × 90’ per series
Series 1 episodes drew between 3.69m and 4.66m viewers, with the final reaching 4.33m.
Series 2 launched with 5.98m viewers and closed with a 4.22m results show.
Brought together premium musical talent including Katherine Jenkins, Rolando Villazón and Meat Loaf.
What Goes on Tour - The Saturdays
Role - Executive Producer for Globe
Commission - Channel 4 | 4 Music
Overview -
A short-form, talent-led music series following The Saturdays during the Headlines Tour, combining backstage access, personality, performance and brand integration in a way that feels highly relevant to today’s digital and YouTube-first formats. Created for Channel 4, the project captured the girls fast paced tour life as a series of accessible and platform-friendly content episodes that lived across broadcast, social and performance-led digital extensions.
The series was structured, narrated and edited in a way that now mirrors the tone and rhythm of today’s YouTube-first artist formats.
Format -
Each episode was led by a different member of the group, giving audiences a more personal view into the group while capturing the pace, pressure and fun of life on the road. The format mixed rehearsals, travel, backstage antics and live performance, creating a light but engaging artist-access series that gave fans a stronger sense of the personalities inside the group, including Mollie King and Rochelle Humes, both of whom have gone on to become major TV and radio personalities in their own right.
The series also connected directly into performance content from the tour, including material captured at HMV Hammersmith Apollo. Songs from the show such as Higher, Issues, Forever Is Over, Missing You, Work and Ego helped carry the energy of the live set into the wider Channel 4 | E4 rollout, giving the project a stronger music-performance layer as well as behind-the-scenes access.
Impact -
Broadcast on Channel 4 in May 2011 as a 5-part short-form series
Built around the Headlines Tour, which sold out within a month of going on sale
Combined artist access, touring life and performance into a sponsor-backed youth music format
Campaign was extended into a wider Channel 4 | 4Music performance content filmed at HMV Hammersmith Apollo
